This is an exclusive brief to Glasgow School of Art students and recent graduates. We have long admired the work of GSA students and as some of the most exciting and innovative artists within the Glasgow area we want you to look at bringing our brief to life, to represent modern Glaswegian art within the store.
Conceptualise and produce a piece of work to bring Glasgow to life in the store. The design should celebrate Glaswegian icons and be distinctively Dr Martens. We want you to build on our brand pillars of self-expression, creativity, music and Britishness. Use our signature design feature such as the yellow welt stitch, ox-blood and black leather, Airwair heel loop, or the iconic 1460 boot silhouette as references.
Your design will be presented behind the till point of our new store on Sauchiehall Street providing a focal point for visitors. Depending on your chosen technique this will either be hung or applied directly onto the wall.
Students need to be mindful that whilst the displays need to be highly impactful, DM’s is operating this event on a tight budget and therefore concepts need to be realistic with one eye on cost. Concepts should be timeless in design and be able to be physically produced to a high standard so that they can stay in up for years to come.
Address: Dr. Martens 50 Sauchiehall Street, Glasgow G2 3AH
Space: 3608 mm high 2390 mm wide. The work can be applied directly onto the wall or be hung from the wall. If hung please be considerate of a consistent space around the canvas/frame on the wall.
We also want you to capture your creative process on film – this could be through a stop frame animation or through another filming technique – you may want to collaborate with another student or recent graduate that specialises in this area to strengthen your entry. It is important that the film compliments the Dr. Martens aesthetic as we would host it on our official YouTube channel.
The finished film should be no longer than five minutes. Below are links of examples of previous films artists have produced.
Philadelphia store: http://www.youtube.com/watch?list=PL17A29C7C6EC6E41F&feature=player_detailpage&v=MvQkFwSqAyE
Manchester Store: http://www.youtube.com/watch?list=PL17A29C7C6EC6E41F&feature=player_detailpage&v=4c4dydy0Vzw
For inspiration and to find out more about our history please see appendix
We are keen to promote the work so there may also be media opportunities associated with the project. All students applying to take part must make themselves available for a media interview. The artist, work and film will also be profiled on our social channels to over half a million people.
Please submit the following
– an image of your design
– a 500 word supporting statement (including plans for filming)
– a forecast budget for materials.
Submissions should be made to firstname.lastname@example.org and the deadline is 9am on 18th Feb 2013
The winning student will receive £1500 for the commission of this piece. This sum includes the cost of all materials, production of the artwork and producing the film. The student will be chosen by Dr.Martens and all decisions are final.